The guide

What sustainable wine means.

Organic, regenerative organic, biodynamic, natural, certified sustainable. Some can be certified, one cannot, and one means something only when a named programme audits it — knowing which is which is most of what separates an informed purchase from a marketing claim.

Discover · Discern · Drink Environmentally

Roughly 30 certification programmes worldwide

Where the confusion comes from

Every region wrote its own rulebook.

The wine industry is working seriously to manage sustainability in several regions of the world. Programmes have been adopted to reduce the industry's environmental footprint — chemical use, carbon emissions, water conservation and waste — and to make a contribution to societal needs in wine-growing communities.

Industry associations in many regions have implemented certification programmes, some more rigorous than others, some limited to a sub-region rather than applied nationally. Given distinct climatic conditions, unique biodiversity, different labour conditions and community needs, they have different prerequisites for the seal of compliance, and little standardisation between them.

Those differences have bred confusion, and in some quarters outright scepticism about the sustainability claims made by wineries and certification programmes alike. Consumers see a great many schemes and generally cannot tell one from another. Retailers determined to stock environmentally responsible products want assurance that the seals mean something — and want to display the ones the end consumer actually recognises.

Only in a few instances has consumer communication, education and marketing been a priority of a regional sustainability programme. A brief overview of each — for Argentina, Australia, Chile, France, Italy, New Zealand, South Africa and the United States — is in The Business of Sustainable Wine. Both books →



A glass globe resting on moss in a sunlit wood, the trees reflected in it

What does sustainability mean?

Meeting the needs of the present without compromising the ability of future generations to meet their own.

That definition comes from a United Nations conference on sustainable development, several decades ago. The term has since been used quite loosely, and abused by wineries and marketers alike. Many producers are working out how to enhance the quality and volume of their wine while being more conscious of their impact on their immediate and global environments. For some that means reducing the use of certain chemicals. For others it means making daily operations greener — cutting the waste stream, moving to renewable energy.

Sustainability presumes that resources are finite and should be used conservatively and wisely, with a view to the long-term priorities and consequences of the ways in which they are used. In the simplest terms, it is about our children and our grandchildren, and the world we will leave them.

Typically we think of it as avoiding the depletion of natural resources and protecting the natural environment. But it is more than protecting the land: it extends to preserving culture, traditional cuisine, landscapes and community. We also need to protect social and economic resources — natural capital and human capital.

Applied to wine, it means vineyard and winery practices that pass three tests, all with the future in mind:

  • Ecologically sound — the land should still grow quality grapes in fifty years. Healthy soil draws carbon dioxide out of the air, saving water is a way of adapting to drought, and pests can be managed without heavy spraying.
  • Socially responsible — fair wages, training, affordable housing, room to advance and care for workers' health; the least harmful sprays, applied safely; being a good neighbour; and diversity, in an industry whose leadership has been overwhelmingly white and male.
  • Economically viable — grape growing has to remain a living for rural communities. A profitable winery is one that can pay fair wages, support its community and invest in water and climate.

“Sustainability is the integration of environmental health, social equity and economic vitality, in order to create thriving, healthy, diverse and resilient communities for this generation and the generations to come.”


In simplest terms, it is about our children and our grandchildren, and the world we will leave them.

A picker in a straw hat bending into a vine row at sunset

What is sustainable wine?

Organic, regenerative organic, biodynamic, natural and certified sustainable are often lumped together as “sustainable wine”. They are not interchangeable.

Most people believe wine is a natural product that comes simply from grapes grown with sunshine, soil, water and human attention; then crushed, fermented and bottled. They picture a bucolic scene — a small vineyard nestled in a picturesque hillside, the farmer and his family close to nature and living in harmony with the seasons.

In fact wine growing is big business, and conventional farming can be tough on the environment and on workers. Wine is a major global industry, subject to the same cost constraints, desired profit margins and investor expectations as any other. Size alone tells you nothing: small estates and large ones alike decide whether sustainability is integrated into how they farm and run the business.

Each method below is distinct in the vineyard and the cellar, and none of them covers everything. Organic and biodynamic rules are thorough about chemicals but, as a rule, say nothing of air quality, water, emissions, packaging or social equity. Regional sustainability programmes cover more ground, but could be more rigorous about workers and about carbon.

There is a chance to do better at every step between the vine and the glass:

  • growing the grapes, season by season
  • the harvest
  • crushing and pressing
  • fermentation
  • fining and filtering
  • ageing and bottling
  • delivery — to a shop, a restaurant, a bar or your home
Rows of vines turning gold across a hillside at first lightThe picture

A small vineyard on a picturesque hillside.

Most people believe wine is a natural product that comes simply from grapes grown with sunshine, soil, water and human attention; then crushed, fermented and bottled. The farmer and his family, close to nature, living in harmony with the seasons.

Pickers working a row of vines at harvestThe reality

How a vineyard is farmed matters more than its size.

Wine is a major global industry, and neither a small estate nor a large one is sustainable by default. Small vineyards can farm conventionally; large ones, such as Spottswoode in California, can be rigorously sustainable. What decides it is the practice in the vineyard and the cellar, and whether anyone checks.

A shopper in a supermarket aisle weighing two bottles of red against each other

Conventional and mass-produced wine

Most wine is made this way. Knowing how is the quickest way to see what each of the other methods changes.

A conventional vineyard is a monoculture: one crop, the vine, with almost every other living thing that might compete with it removed. Pesticides, herbicides and fungicides do that work, and grapes are among the most heavily sprayed of all farm crops. Spray drift has made neighbours, schoolchildren and vineyard workers ill, and residues have been found in the wine itself.

Most wine is also mass-produced, and made to taste the same every year — consistency is what keeps a brand's customers, as it keeps a fast-food chain's. Getting there from grapes that change with every vintage takes additives: sulphur dioxide to preserve, colouring such as Mega Purple, the antimicrobial Velcorin, tartaric acid to correct acidity, oak chips in place of barrels. Fining agents — gelatin, egg white, isinglass from fish bladders — clear the wine, which matters if you are vegan.

None of this has to appear on the label. In the United States a bottle need only say that it contains sulphites, and not how much.

Not every conventional wine is industrial, though. The additives are mostly used in large-volume production and rarely by artisan producers: a classic Bordeaux is sprayed in the vineyard but seldom manipulated in the cellar, and it is allowed to taste of its year. And many conventional growers now use some sustainable and biodynamic practices, because they can be cheaper, safer for the people who work the vines and often more effective.

A glass of red wine standing on straw beside loose bunches of dark grapes and a weathered log

Natural wine

There is no general legal definition of natural wine and no body that certifies it. France has created a voluntary label, which most natural producers have declined.

The movement began in the late 1980s in the Loire Valley, among a few winemakers tired of industrialised, homogenised wine who wanted to make it the way it was made before modern agriculture. It has gone from fringe to fashionable since. There are natural wine bars and shops, and the Raw Wine fairs that Isabelle Legeron MW began in London in 2011 now travel to Berlin, Copenhagen, Paris, New York, Los Angeles and Montréal.

What we call natural wines are made with the least possible use of chemicals, additives and overly technological procedures. Nothing is added or taken away in the cellar: no cultured yeast, no oak chips or barrels for flavour, no fining, no filtering, and at most a little sulphur at bottling. The grapes are usually picked by hand and fermented with the yeasts that live on them.

That is the difference from organic and biodynamic wine. Their rules govern what happens in the vineyard; natural wine governs the cellar too. Biodynamic certification, for example, allows a commercial yeast to start fermentation, where natural winemakers hold that everything a wine needs must come from the vineyard alone.

No authority defines natural wine in general, but associations of natural producers in France, Italy, Germany and Spain publish their own codes of practice. France has also legislated a voluntary Vin Méthode Nature label, for wines from certified organic, hand-picked grapes fermented with native yeast. Most natural producers have rejected it.

In Vines and Values Sandra is candid that most natural wines do not suit her taste. At their best they are alive and individual; at their worst, unbalanced. Many are funky — the barnyard note of the Brettanomyces yeast — and sour, like cider or kombucha. They are often cloudy, because they are not filtered: if you prefer a clearer glass, let the bottle settle before you pour.

A grower's weathered hands holding a bunch of blue-black grapes

Organic wine

Chemical use is strictly controlled by law, and it is ultimately a government body that decides.

Pesticides and chemical fungicides available to the conventional farmer are prohibited to the organic one. The organic grower concentrates not on reacting to pests but on growing a healthy vine able to withstand them and feed itself naturally. First and foremost that means developing healthy soil and a balanced ecosystem within the vineyard, with cultivation practices that minimise soil erosion, crop rotation among them.

Beneficial insects, cover crops, natural fertilisers and companion planting — echinacea to draw in natural predators, for instance — are common. Weed management is integrative: a cycle of growth, mowing and composting in which the biomass becomes the fertiliser instead of a chemical spray.

For a wine to carry the organic seal on its packaging, its ingredients must be approved by a government body. In the United States that is the Department of Agriculture; in Europe the EU approves each country's certification rules. There are important distinctions between the two, but in each case it is a government that determines what may be labelled organic.

Organic grapes do not by themselves make an organic wine: the winery has to follow the rules as well. That is why many producers choose “made with organic grapes”, which lets them farm organically and still add a little sulphur dioxide in the cellar to keep the wine stable.

Certifying takes up to three years, and converting a conventional vineyard can take longer while chemical residues leave the soil. Nearly a tenth of Europe's vineyards are now certified organic, most of them in Spain, Italy and France. Some growers farm organically and never certify, because of the cost or a dislike of being told how to run their farm — so a bottle can be made to organic principles without carrying the seal.

Many people remember the organic wines of the late 1980s and early 1990s as nearly undrinkable. That reputation is one today's organic wines do not deserve: producers have long since learned how to make them well.

What the label may say, and how much sulphite each allows:

  • United States, organic wine — at least 95% organic grapes, no added sulphites, and no more than 10 ppm occurring naturally. Any yeast added must be organic too.
  • United States, “made with organic grapes” — at least 70% organic grapes, with sulphites added up to 100 ppm. It cannot carry the USDA organic seal.
  • European Union, organic wine — organic grapes, with added sulphites allowed up to 100 ppm in red wine and 150 ppm in white or rosé.
  • Conventional wine in the United States, for comparison — up to 350 ppm.
Terraced vineyards stepping down a steep hillside

Regenerative Organic Certified

The newest seal on a wine bottle, and the most demanding: organic, plus soil health, animal welfare and fairness to the people who work the land.

Regenerative Organic Certified (ROC) was established in 2020 by the Regenerative Organic Alliance — farmers, agricultural experts and business leaders, Patagonia's founder Yvon Chouinard among them. It builds on organic certification and adds three pillars: soil health, animal welfare and social fairness, including living wages and safe working conditions.

The word matters. “Sustainable” can imply keeping things as they are; regenerative farming sets out to make them better — healthier soil, cleaner water, more wildlife, more resilience to drought and flood, and more carbon drawn out of the air and stored in the ground. The idea is not new: Indigenous farmers worked with natural systems this way long before industrial agriculture.

When Vines and Values went to press, only a handful of wineries held the certification. Tablas Creek in Paso Robles was the world's first ROC vineyard; Bonterra in Mendocino County, Troon Vineyard in Oregon, Grgich Hills Estate and Neal Family Vineyards in Napa, and Medlock Ames in Sonoma followed; and Domaine Bousquet in Argentina was the first outside the United States. Many more farm regeneratively without the seal, largely in response to climate change.

What regenerative farming looks like in a vineyard:

  • cover crops, often several species at once
  • less tilling, so the soil keeps its structure and its carbon
  • compost in place of synthetic fertiliser
  • sheep and other animals grazing between the rows
  • trees and hedges brought back onto the farm
Green and purple grapes filling two open wooden fermentation vats

Biodynamic agriculture

Certified mainly by two organisations, Demeter and Biodyvin, which between them certify more than 800 wine producers in over 20 countries.

Like organic farming, certified biodynamic farming avoids chemical fertilisers, herbicides, pesticides and synthetic fungicides. Biodynamic — often described as life-energising — farming strives to maintain and even return life to the soil, and to the farm as a living system.

It goes back to a series of lectures the Austrian philosopher Rudolf Steiner gave in 1924 to farmers alarmed by failing seed, crops and animals. His ideal farm was a diverse, self-sustaining ecosystem of plants and animals. Some of its practices sound like wizardry, and sceptics call it quackery; admirers call it organics on steroids. Timing the work by the moon is not so far from the Farmer's Almanac earlier generations farmed by.

Where organic farming focuses on refraining from adding certain things to the vine and the soil, a core principle of biodynamics is adding preparation elements to it: fertilising with natural products according to a lunar cycle. The preparations are made from herbs — yarrow, chamomile, stinging nettle, oak bark, dandelion and valerian — along with mineral substances and animal manures, and are used in field sprays and compost applications that revitalise the soil and aid photosynthesis.

There is much ado about the two most iconic preparations, both made using cow's horns. The horns are packed with dung, buried over the winter and excavated in the spring; the constant underground temperature lets the dung ferment and colonies of microbes flourish. What comes out smells of rich earth and looks like beautiful soil. It is then stirred vigorously into water and applied to the soil in homeopathic quantities. The horn must come from a cow, not a bull, for the dense manure her four stomachs produce. The second, horn silica, is ground quartz, sprayed on the vines to help them use the light.

Some estates are careful to call themselves farms rather than vineyards. At Seresin in Marlborough, horses pull the ploughs, sheep graze between the rows and pigs run among the vines, beside orchards and vegetable gardens tended as carefully as the grapes.

Sandra was won over interviewing Jean-Michel Comme at Château Pontet-Canet in Pauillac for her MBA thesis: he described the treatments as prevention, not medicine. At Reyneke in South Africa she could plunge a hand into moist, crumbly soil, beside a conventional neighbour's that was compacted and lifeless. Well-made biodynamic wines, she writes, have “vibrancy and minerality about them, as if the soil is alive and the wine is alive too.” Look for the orange Demeter logo, named for the Greek goddess of the harvest, or Biodyvin's, a group founded in 1995 whose growers are mostly in France.

Two things distinguish it from other forms of organic farming:

  • the use of a complex system of herbal sprays and composting techniques, known as preparations, and
  • the timing of the operations on the land, which is strictly regulated by the movements of the spheres of the universe — the planets and the moon.
Three BRIT International Award of Excellence in Sustainable Winegrowing medals hanging on green ribbons

Sustainable winegrowing

The broadest of them, and the one that means something only when a named programme audits it.

Organic and biodynamic production methods do not work in every region, least of all very humid ones prone to mildew. Some growers also use biodynamic or organic practices without pursuing the certifications at all.

Sustainable viticulture emphasises cover crops, careful canopy management — trellising and pruning — and composting. Chemical spraying is permitted, but chemical use is minimised, the most dangerous chemicals are banned outright, and every spraying event is documented and recorded. Sustainable producers believe theirs is the more realistic and economically driven approach: the market demands both quality and volume, and a vineyard is a business undertaking that must be commercially viable.

It began with grape growers in Lodi, California, and in New Zealand, who wrote codes of conduct that became standards, commitments to keep improving and independent audits — and then persuaded the wineries buying their grapes to follow. Programmes now run in New Zealand, Chile, South Africa, Argentina, Australia, Austria, Germany, Italy, Portugal, British Columbia and Ontario, Champagne, and in California, Oregon, Washington and New York.

They differ with local conditions, but the proof in every case is the certification, granted after an independent audit. Most programmes let a certified winery put a seal on the label or the neck of the bottle. Look for that seal, rather than the word “sustainable”.

Sustainable wine production is a broader concept that covers:

  • energy and water conservation
  • carbon emissions reduction
  • waste management
  • packaging and recycling
  • fair compensation to workers
  • worker health and well-being
  • social responsibility to communities

Sustainability rests on people, planet and profit.

People

Living wages, training in workers' own language, protective equipment, and fair compensation for the people who pick. Agricultural workers are often poorly compensated while being exposed to very harmful chemicals.

Planet

Energy, water, carbon, waste, packaging. Cover crops and composting, careful canopy management, and every chemical spray minimised, documented and recorded.

Profit

A vineyard is a business undertaking, which must be commercially viable. The market demands both quality and volume, and good practice has to survive a bad year.

Where to read more

The seals, and who runs them.

The seals the book lists, grouped by what they vouch for. Each is run by somebody else, and the links go to them — a place to read further, not a ranking.

Regional sustainability programmes

Each audits growers and wineries in its own region, against its own rules.

Organic

Set by governments; the logo differs from country to country.

Regenerative organic

Biodynamic

Natural

Voluntary, and declined by most natural producers.

Workers and fair trade

Biodiversity

Buildings

Climate

Memberships with commitments attached, not certifications.

At the shelf

What you can do at the shelf.

Lift the bottle.

Heavy glass can be nearly half a wine's carbon footprint, and a heavier bottle is no sign of a better wine.

Try a good box.

Bag-in-box has a footprint 84% lower than a glass bottle's, and stays fresh for four to six weeks once opened.

Look for a seal, not a word.

“Sustainable” on a label means something only when a named programme has audited the winery.

The seals, and who runs them

Ask how the workers are treated.

Organic, biodynamic and natural rules say nothing about the people who pick. Some wineries can answer readily, in detail. Buy from those.

People, planet, profit
All four, argued in the book

“Beer is made by men, wine by God.”

— Martin Luther

Now find something to drink.

Sustainable wines to look for by grape, style and country, each one carrying the producer's credentials — and a book that works through what every one of these labels means, bottle by bottle.